Forms overview

Forms are the starting place for Default. Most workflows that are powered by Default, make use of the submission trigger. As a user, you have many options to select which form system you wish to pair with Default.

Form submissions kick off inbound workflows that are then used to:

• Accurately route leads to the right rep.

• Enrich leads with both firmographic and geographic data.

• Add qualification / disqualification logic to ensure you stay focused on your ICP.

• And more…​

Supported forms

Our vision is to serve as a centralized platform that integrates seamlessly with your existing tech stack. To achieve this, we offer comprehensive support for most form systems, including industry-standard solutions listed below:

• Webflow

• Framer

• Marketo

• Pardot

• HubSpot

• HTML

• Custom frontend forms (via Forms SDK), including React Components

• Default Forms

Fields

The Email field is a required field for all form types and triggers enrichment and qualification workflows. Additional fields can be submitted to enhance lead qualification and routing. Supported field types include:

• Lead attribute

• Short text

• Long text

• Single-select

• Multi-select

• Numbers

• URL

• Phone

Lead attributes​

Lead attributes are system mappings that connect your form fields to your CRM objects and fields. These mappings work with all supported form systems. Supported lead attributes include:

• First name

• Last name

• Company name

• Headcount

• Role

• Job title

• City

• Location

• Industry

Default forms

Default forms are the foundational form‑type offered within the Default platform, designed to serve as triggers for downstream workflows. You build them using Default’s no‑code, drag‑and‑drop form builder, enabling you to create customized, branded forms without engineering effort. Once embedded (e.g., via iframe), these forms initiate automated processes such as lead enrichment, qualification, routing to the appropriate rep, CRM object creation or updates, and scheduling — all natively integrated within your revenue stack

Web forms

In addition to building new forms, Default also lets you integrate existing web forms such as HubSpot, Marketo, or custom HTML forms, directly into the platform. Using the Default Forms SDK, your engineering team can capture submissions from your own forms and pass structured data into Default.

This gives teams flexibility to keep their current form experiences while still taking advantage of Default’s workflow automation, routing rules, and CRM integrations. You can customize how form data is sent, add context, and control your form submission experience.