Forms overview

Forms are the starting place for Default. Most workflows that are powered by Default, make use of the submission trigger. As a user, you have many options to select which form system you wish to pair with Default.

Form submissions kick off inbound workflows that are then used to:

• Accurately route leads to the right rep.

• Enrich leads with both firmographic and geographic data.

• Add qualification / disqualification logic to ensure you stay focused on your ICP.

• And more…​

Supported forms

Our vision is to serve as a centralized platform that integrates seamlessly with your existing tech stack. To achieve this, we offer comprehensive support for most form systems, including industry-standard solutions listed below:

• Webflow

• Framer

• Marketo

• Pardot

• HubSpot

• HTML

• Custom frontend forms (via Forms SDK), including React Components

• Default Forms

Fields

The Email field is a required field for all form types and triggers enrichment and qualification workflows. Additional fields can be submitted to enhance lead qualification and routing. Supported field types include:

• Lead attribute

• Short text

• Long text

• Single-select

• Multi-select

• Numbers

• URL

• Phone

Lead attributes​

Lead attributes are system mappings that connect your form fields to your CRM objects and fields. These mappings work with all supported form systems. Supported lead attributes include:

• First name

• Last name

• Company name

• Headcount

• Role

• Job title

• City

• Location

• Industry