De-anonymization
De-anonymization FAQs
Description of your new file.
FAQ: How accurate is matching?
What sort of accuracy does Default gurantee with their data?
FAQ: How accurate is matching?
What sort of accuracy does Default gurantee with their data?
Data accuracy is a common question we get, and the answer can typically vary by industry and geography. Generally we tend to answer from placing ourselves in B2B Tech.
- Company level
We successfully resolve roughly 60 – 80% of anonymous website visits into firmographic company records. Remote‑work setups and shared networks can make matching more challenging, so your mileage may vary by sector and region. - Visitor level
Identifying individual visitors is harder—typically we match about 25 – 35% of traffic to a distinct person or device. The main limits are multiple users per device and the proliferation of personal devices, which reduce the signal available for deterministic matching.
FAQ: Is your data GDPR compliant?
How do I ensure the data I am using is GDPR compliant?
FAQ: Is your data GDPR compliant?
How do I ensure the data I am using is GDPR compliant?
As a provider of both service (platform) and data, we see compliancy at the center of any product / business decison we as a company are making.
Based on our recommendations, we recommend you conditionally loading the Default Intent.js script behind your website consent policy (eg. to opted in users).