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    De-anonymization

    De-anonymization FAQs

    Description of your new file.

    Data accuracy is a common question we get, and the answer can typically vary by industry and geography. Generally we tend to answer from placing ourselves in B2B Tech.

    • Company level
      We successfully resolve roughly 60 – 80% of anonymous website visits into firmographic company records. Remote‑work setups and shared networks can make matching more challenging, so your mileage may vary by sector and region.
    • Visitor level
      Identifying individual visitors is harder—typically we match about 25 – 35% of traffic to a distinct person or device. The main limits are multiple users per device and the proliferation of personal devices, which reduce the signal available for deterministic matching.

    As a provider of both service (platform) and data, we see compliancy at the center of any product / business decison we as a company are making.

    Based on our recommendations, we recommend you conditionally loading the Default Intent.js script behind your website consent policy (eg. to opted in users).

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