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Overview

Default has partnered with Amplemarket to enable customers with access to two of their products:

  • Data and Lead Generation: enrichment data from Amplemarket to qualify, route, and sell to the right prospects.
  • Multi-channel Engagement: send Amplemarket engagements via email to qualified prospects.

Note: In order to use Amplemarket serivces within Default, you must have an active Amplemarket workspace and API key. Reach out to sales@amplemarket.com if you do not have an active workspace.

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Integrate Amplemarket

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Step 1: Connect to Amplemarket

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Connect to Amplemarket

Go to Settings > Integrations and look for “Amplemarket”.

Click on “Manage” and proceed to enter in your Amplemarket API Key. Please reach out to support@amplemarket.com if you cannot locate your API key.

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Workflows

Post integration, a two new nodes will appear in your workflow canvas. One for Enrichment and the other for Sequencing.

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Enrichment

Use Amplemarket to enrich incoming leads for more precise routing, qualification, and scheduling.

Enrich with Amplemarket

In your workflow, post form submission, add the “Enrich with Amplemarket” node as shown below. Default uses both company and person level enrichment endpoints from Amplemarket.

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Sequencing

Enroll prospects in pre-configured Amplemarket sequences.

Note: Default will automatically send confirmation emails to prospects on meeting booked, re-scheduled, and canceled.

Start Amplemarket Sequence

Amplemarket sequences can be used in a variety of ways, but are most commonly used post scheduler in-action (eg. meeting_not_booked).

Parameters to set:

Required

  • Sequence: name of the Amplemarket Sequence you wish to use
  • Mailbox: the user’s inbox that should be used to send the sequence. Dynamic values from the Default workflow are supported.
  • Lead email: the lead that should be enrolled in the sequence. Dynamic values from the Default workflow are supported.

Optional

  • Field mappings: map Default variables from the workflow to Amplemarket variables within the sequence template.
  • Ignore exclusion list: enables you to enroll leads that are otherwise restricted via your Amplemarket exclusion list.
  • Ignore recently contacted: enables you to exclude any leads that were recently contacted / enrolled in an Amplemarket sequence.
  • Ignore duplicate leads in other active sequences: enables you to enroll a lead that is CURRENTLY enrolled in an active Amplemarket sequence.
  • Ignore duplicate leads in other draft sequences: enables you to enroll a lead that is CURRENTLY enrolled in draft Amplemarket sequence.

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