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Overview

By purchasing a subscription to Default’s Data Marketplace you have the ability to de-anonymize companies visiting your owned domain(s). When de-anonymized, you will be able to see companies in your Companies page on the left-hand nav bar.

When Default successfully identifies a visitor’s company, you can trigger specialized workflows based on that event. Look for the new “Company Identified” trigger in your Default workflow builder—this fires as soon as a company match is made.

Please note that this setup requires the following:

  • An active subscription to Default Data Marketplace.
  • Addition of Default’s Sessions.js pixel to your owned domain(s).

All Default customers have access to basic Default Data Marketplace subscriptions - Apollo & Clearbit. For additional vendors, please reach out to sales@default.com or message a member of our team in your provided Slack channel.

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What is it?

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Understanding Sessions.js

The Default Intent.js pixel is a small script you add to your site’s  <header>. When someone visits your domain, the script captures their IP address and leverages trusted third‑party services to:

  • Send IP address + Default visitor UUID for identification
  • Entrust parter to resolve the IP to a verified company
  • Enrich a company record with firmographic data
  • Generate match suggestions ranked by confidence level

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Where to Install the Intent Pixel

To ensure full coverage, add the Sessions.js snippet into your site’s <header>. This places the pixel on every key page without extra manual effort. Common page types include:

  • Landing pages
  • Contact & pricing pages
  • Documentation
  • Blog posts & resource hubs

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Where can I see the Data?

Identified companies can be seen on the **Companies **page on the left-hand nav bar in Default.

You should see a source = Intent

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Configuration

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Step 1: Add Sessions.js

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Step 1: Add Sessions.js

Share this snippet with your web developer. Add to the <header> of your website.

<script>!function(_,e){_.__default__=_.__default__||{},_.__default__.team_id=_.__default__.team_id||7;var t=e.createElement("script");t.async=!0,t.src="https://pixel-cdn.default.com/sessions.js",e.head.appendChild(t)}(window,document)</script>

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Step 2: Ensure Intent is Enabled

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Step 2: Ensure Intent is Enabled

Head to Settings > Intent Signals and flip the toggle to on. This enables Default to pass your site’s visitor pings through to our verified partners and start company‑level de‑anonymization.

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How to use in Default

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Step 1: Use New Trigger: Company Identfied

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Step 1:Use New Trigger: Company Identified

Go to Workflows -> create new -> select Company identified as a trigger.

This trigger is set to run anytime Default is able to de-anonymize a company on your owned domain(s).

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Step 2: Add Relevant Actions

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Step 2: Add Relevant Actions

Here are a few ways to put your company‑level de‑anon data to work:

Alert CRM Owner

Alert the relevant CRM owner when one of their accounts is identified on your site. Alerts should be sent via Slack.

Personalized Outreach

If a de-anonymized company leads to an existing match in your CRM, you can send personalized outreach by matching to a contact and enrolling them in a sequence.

  • Use Outreach / Salesloft/ or Apollo and enroll the matched contact(s) in a sequence.

Auto-assign Unowned Accounts

If there’s an un-owned account on your domain —> route to a dedicated round-robin queue.

  • Create a separate queue just for de-anonymized leads.
  • Use Default’s AI Prompt (GPT 4o) to determine if this company might be relevant to your ICP.

Add Enrichment → Do Research on Company (coming soon!)

Soon you’ll be able to deploy an AI agent to research verified companies in order to:

  • Assess fit against your ICP criteria.
  • Identify potential champions at that organization via LinkedIn.