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Overview

Amplemarket is a sales automation platform and sales intelligence tool that helps B2B sales teams streamline their lead generation, prospecting, and outreach efforts.

Default and Amplemarket have partnered together to enable you to enrolll qualified leads into existing Amplemarket sequences.

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Sequencing

Enroll prospects into pre-configured Amplemarket sequences. All sequences are created and managed in Amplemarket.

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Node Setup Requirements

• Node Name: Start Amplemarket Sequence
• Details:
  • Required
    • Sequence: name of the Amplemarket Sequence you wish to use
    • Mailbox: the user’s inbox that should be used to send the sequence. Dynamic values from the Default workflow are supported.
    • Lead email: the lead that should be enrolled in the sequence. Dynamic values from the Default workflow are supported.
  • Optional
    • Field mappings: map Default variables from the workflow to Amplemarket variables within the sequence template. Some Amplemarket sequences will require specific variables to be mapped / sent from Default.
    • Ignore exclusion list: enables you to enroll leads that are otherwise restricted via your Amplemarket exclusion list.
    • Ignore recently contacted: enables you to exclude any leads that were recently contacted / enrolled in an Amplemarket sequence.
    • Ignore duplicate leads in other active sequences: enables you to enroll a lead that is CURRENTLY enrolled in an active Amplemarket sequence.
    • Ignore duplicate leads in other draft sequences: enables you to enroll a lead that is CURRENTLY enrolled in draft Amplemarket sequence.

Amplemarket sequences can be used in a variety of ways, but are most commonly used post scheduler in-action (eg. meeting_not_booked).

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FAQ